Ines Alvergne
Ines brings a perspective that blends product strategy, marketing and technology. After several years in marketing, she made the leap into software development, an experience that lets her connect business needs with user needs. On every project she brings a growth-focused vision: from understanding the market and what users need to defining features and experiences that improve acquisition, conversion and how the product evolves.
At PairProgramming I bring the product lens: I look at every project from the business and the user, not just the code. My path from marketing into development lets me connect what the client needs with what the product has to solve, so the team builds solutions that not only work, but grow.
What I bring to the team
- ‣Product strategy: I help define what to build and why, aligning business, users and priorities before the first line of code. 🎯
- ‣Growth end to end: I think through every feature in terms of acquisition, retention and conversion, so what we build delivers results. ✨
- ‣Experience and visibility: I combine UX, UI, SEO and content so the product is a pleasure to use and easy to find. 🚀
I bring experience with clients across fintech, proptech, wellness and nonprofit, and I collaborate in French, English and Spanish, a plus for PairProgramming's international projects. 🇫🇷🇬🇧🇪🇸
Have an idea? Let's make it real.
No strings attached. Just an honest conversation about your project.