Mi Seguro - Online Insurance Portal

Main portal for the Mi Seguro brand, operated by Newton Broker (SSN License 101.355). Launched in April 2026, it reached 5,000+ monthly organic visits in its first month, a 10% quote conversion rate, and ~3,000 pages indexed in Google. 30% of traffic comes from ChatGPT and other AI search systems. The challenge was replacing a phone-based quoting process with a fully digital 5-step flow, integrating multiple insurer APIs with sub-3-second response times. The solution combines programmatic SEO (model×city pages with real DNRPA registration data), instant quoting without prior registration, and a digital issuance pipeline that eliminates friction from the traditional process.