Branding & Identity
We create visual identities that communicate professionalism and trust. From naming to the complete brand manual, including color system, typography, and applications in digital and print. Our approach is functional: the brand has to work in a 16px favicon just as well as in an event banner. We prioritize legibility, consistency, and screen adaptability.
El 75% de los usuarios juzga la credibilidad de una empresa por el diseno de su sitio web (Stanford Web Credibility Research)
Marcas con identidad visual consistente reportan en promedio un 23% mas de revenue que las que no la tienen, segun Lucidpress
Branding y diseno dejaron de ser un lujo para ser un canal de credibilidad: en mercados saturados, la identidad visual diferencia y genera confianza desde el primer contacto.
Deliverables
Process
Research
We analyze competitors, positioning, and target audience.
Concept
We propose 2-3 creative directions with moodboards.
Design
We develop the logo, color palette, typography, and visual system.
Delivery
Brand manual, source files, and ready-to-use templates.
FAQ
Does the branding service include web design?
Branding is the base visual system. Web design is a subsequent step that builds on the brand manual. We can do both, but they're separate services so each gets the focus it deserves.
How many logo proposals do you present?
We present 2-3 different conceptual directions. Once a direction is chosen, we include 2 rounds of refinement in the budget.
Do you deliver the source files?
Yes. We deliver the logo in SVG, PNG, PDF, and editable Figma/Illustrator formats. We also include versions for light backgrounds, dark backgrounds, monochrome, and favicon.
Can you rebrand an existing brand?
Yes. We do brand evolutions that maintain existing equity while updating the visual system. We also do complete rebrands when positioning has changed and the current brand no longer communicates effectively.
Have an idea? Let's make it real.
No strings attached. Just an honest conversation about your project.